AI glossary / Safety and trust

Synthetic media

Safety and trust

Any image, video, voice or text made by AI. Deepfakes are the harmful kind.

More words in Safety and trust

• TransparencyBeing open about when AI is being used, how it works and what data it was trained on.
• Voice cloningCopying someone's voice from a short recording. Useful for accessibility, and widely used in phone scams.
• WatermarkingHidden signals placed in AI-made content so it can be identified as AI-made later.
• AccountabilityBeing clear about who is responsible when an AI system gets something wrong: the maker, the company using it, or the person who relied on it.
• Adversarial attackFeeding an AI a carefully crafted input designed to fool it, such as a sticker that makes a self-driving car misread a road sign.